Profesor Dato’ Dr Azhar Mat Easa (School of Industrial Technology)
24 July 2024 (Wednesday)
10.00 am - 11.30 am
This seminar is designed specifically for postgraduate students who want to cultivate a pro-innovation mindset and unlock their creative potential. Through an exploration of out-of-the-box thinking, willpower, System 1 vs. System 2 thinking, and thought processes, participants will gain valuable insights and practical strategies to drive innovation in their academic and professional pursuits.
Profesor Dato’ Dr Azhar Mat Easa (School of Industrial Technology)
18 July 2024 (Thursday)
10.00 am - 11.00 pm
Assisting Intelligence using Artificial Intelligence. The speaker will
share how popular AI tools are used in research, teaching, and daily work to
drive pro-innovation.
Associate Professor Dr. Ch’ng Kean Sian
17 July 2024 (Wednesday)
10.00 am - 12.00 pm
The workshop intends to introduce the experimental research method to the students from Social Sciences.
Associate Professor Dr. Siti Rohaida Binti Mohamed Zainal (School of Management)
31 July 2024 (Wednesday)
9.00 am - 12.00 pm
Developing effective interview guides is essential for capturing valuable insights in qualitative research. The interview protocol ensures a consistent and ethical approach, outlining the interview's purpose, procedures, and confidentiality measures. By crafting clear, open-ended questions aligned with research objectives, marketers can elicit detailed and nuanced responses from participants. This flexibility allows for in-depth exploration of emerging themes, providing rich data that can drive strategic decisions. A well-designed interview guide not only enhances data quality but also deepens understanding of consumer behaviors and preferences, making it a vital tool for successful market research.