Associate Professor Dr. Siti Rohaida Binti Mohamed Zainal (School of Management)
6 June 2024 (Thursday)
9.00 am - 12.00 pm
Effective questionnaire development is a cornerstone of impactful market research. A well-designed questionnaire gathers precise, relevant data, providing actionable insights into consumer behavior and preferences. This process involves crafting clear, concise questions that align with research objectives and avoid bias. Utilizing a mix of question types, such as multiple-choice, Likert scales, and open-ended questions, ensures comprehensive data collection. In summary, a meticulously developed questionnaire not only enhances data reliability but also drives constructive discussion.