Associate Professor Dr. Siti Rohaida Binti Mohamed Zainal (School of Management)
18 June 2026 (Thursday)
9.00 am-12.00 pm
Quantitative Research Design: The Role of Theory in Scientific Inquiry is a research talk that highlights the importance of theory in guiding quantitative research. The session focuses on how theory supports the development of research questions, hypotheses, and the selection of variables and research methods. It aims to help participants understand the relationship between theoretical frameworks and quantitative research design, ensuring proper alignment between research objectives, measurement, and data analysis. Overall, the talk seeks to enhance researchers’ ability to conduct systematic, theory-driven quantitative studies that produce valid, meaningful, and publishable scientific findings.