Associate Professor Dr. Siti Rohaida Binti Mohamed Zainal (School of Management)
30 March 2026 (Monday)
9.30am-10.30am
Foundations of Quantitative Research is a sharing session designed to introduce the basic principles of quantitative research to postgraduate students and early-stage researchers. The session covers key concepts such as research problem formulation, variables and hypotheses, and research design. Participants will gain a clear understanding of how quantitative research is structured and how numerical data is used to support research findings, providing a strong foundation for conducting and evaluating quantitative studies.